Module 2 – Analysing the market and building a strategy In English

  • Analyzing the economic potential of a technology before its launching.
  • Designing an appropriate exploitation strategy.
Target audience
  • TT managers
  • Project managers
  • Business managers
  • IP experts or IP lawyers
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Training content

KTT landscape in Europe, USA and Asia

  • National policies
  • Specific approaches

Analysis of the Technology

  • Analysis of the product
  • Development stages and TRL

Analysis of the Potential Buyers

  • Analysis of the potential market
  • Analysis of the potential licensees / partners

Exploitation Strategies

  • Design a knowledge transfer strategy: perspective from a Public Research Organism
  • Design a knowledge transfer strategy: perspective from a private company


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