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Module 2 – Analysing the market and building a strategy In English

Les objectifs
  • Master KTT main objective: Delivering a high quality training covering the whole scope of technology transfer activities for professionals with significant experience and to newcomers.
  • The training covers all domains related to the activities related to knowledge and technology Licensing in and Licensing out.
Public concerné
  • TTO/KTO (technology transfer officers or knowledge transfer officers),
  • TT managers,
  • Project managers,
  • Business managers,
  • IP experts or IP lawyers,
  • Consultants involved in TT activities.
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Contenu de la formation


  • Give an overview of the KTT landscape in Europe.
  • Provide the tools to implement an IP strategy plan and a step-by-step methodology to define a strategic plan for intellectual property (with a focus on patents).
  • Provide techniques to analyze the competition and benchmark the performance of current IP portfolio.
  • Analyze examples of TT exploitation strategies to apply to everyday practice.




KTT landscape in Europe, USA and Asia

  • National policies
  • Specific approaches

Analysis of the Technology

  • Analysis of the product
  • Development stages and TRL

Analysis of the Potential Buyers

  • Analysis of the potential market
  • Analysis of the potential licensees / partners

Exploitation Strategies

  • Design a knowledge transfer strategy: perspective from a Public Research Organism
  • Design a knowledge transfer strategy: perspective from a private company



We accept the registration for separate modules.
The request should be send at least 8 day before the start of training session.
Registration for single module

S’inscrire au module isolé avec mon CPF



Pour les personnes en situation de handicap, plus d’informations ici.

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Date :
Durée : 3 days
Niveau : 2- Perfectionnement
Pré-requis :
  • Master 1 degree (240 ECTS credits)
Intervenant(s) : Innovation and IP management strategist consultant, Principal Licensing Counsel, TTO Business Development Manager.
Nos engagements qualité
Certifications ISO

* Tarif réduit applicable au titre de :

  • PME (moins de 250 employés, non détenues à plus de 40% par un groupe)
  • Université (hors EPST, EPIC et CHU)

Les CPI et avocats ne sont pas éligibles au tarif réduit

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