Become a Certified Patent Valuation Analyst! Now in FrancePublié le dimanche 1 septembre 2019
Certified Patent Valuation Analyst 2 days Training in FRANCE
Paris, France / July 2 – 3, 2020
You can’t manage what you can’t measure. You can’t monetize what you can’t value. Numerous studies report that intangible assets represent at least 70% of corporate value. The imperative of valuing patents has largely been met with anticipatory surrender on the part of corporate managers. This is unfortunate as the indifference to valuing patents is hindering the management and monetization of the largest category of corporate assets.
We believe the next decade will witness a surge in demand for analysts who can value intangible assets such as patents. Thus, The Business Development Academy has developed its Certified Patent Valuation Analyst Program. The CPVA curriculum is designed to prepare financial analysts, technology transfer professionals, intellectual property managers, licensing managers, inventors, patent lawyers and other business development executives with the skill set necessary to value patents.
One of the core components of the CPVA curriculum is immersion into the Patent Valuation Gauntlet. In deriving the value of a patent, PVG takes into account commercial value, assertion value, blocking value, cross-licensing value, reputational value as well as patent invalidity risks and design around risks.
Holders of the CPVA designation will have access to the PVG worksheets. CPVA designees will be eligible to stamp their valuations as having been run through the Patent Valuation Gauntlet.
The Certified Patent Valuation Analyst program provides intellectual property managers, licensing managers, technology transfer professionals, inventors, patent lawyers, financial analysts, investment bankers and other business development executives with the skill set necessary to value patents. Our world-renowned training approaches patent valuation from analytical, legal, financial and practical perspectives. Further, this program arms you with the knowledge and critical thinking abilities to negotiate and structure more accretive licensing arrangements.
To become a CPVA, you must complete the following courses:
- Valuation of Emerging Technologies
- Negotiating Licensing Agreements for Maximum Returns
- Calculating Damages Resulting from Patent Infringement
- Advanced Patent Valuation
SPECIAL OFFER: All registrants for the Certified Patent Valuation Analyst program will receive a complimentary copy of the course leader’s widely acclaimed book Business Model Validation.
The following are among the methodologies and metrics that you will learn:
- Real Options Analysis
- Probability Weighted Expected Return Analysis
- Markov Chains
- Binomial Lattices
- Bayesian Analysis
- Provenance Analysis
- Encumbrance Analysis
- Scientific Strength Analysis
- Chain of Title Analysis
- Probabalistic Methodologies
- Price Erosion Analysis
- Analytical Method of Damages Calculations
- Technology Readiness Levels
- Black-Scholes Analysis
- Georgia Pacific Factors
- Technical Assessment Analysis
All CPVA candidates receive:
- Course book which includes hundreds of PowerPoint slides.
- Excel workbook with dozens of plug-and-play Patent Valuation Methodologies.
- Access to the Patent Valuation Gauntlet which contains over 900 issues to consider when valuing patents.
- More than 10 Patent Valuation articles.
DETAILED COURSES :
Valuation of Emerging Technologies
This seminar takes an in depth review of more than 20 valuation methodologies such as the Cost, Income, Market, Monte Carlo, Real Options, Reasonable Royalty, and Probability Weighted Expected Return Methods as well as Bayesian Analysis, Binomial Lattices and Markov Chains.
This seminar also introduces you to the Patent Valuation Gauntlet (PVG). In deriving the value of a patent, PVG takes into account commercial value, assertion value, blocking value, cross-licensing value, reputational value as well as patent invalidity risks and design around risks. The PVG worksheet contains more than 500 issues that should be considered when calculating the value of a patent.
Excel sheets with the more than 40 valuation methodologies are included with your registration.
Negotiating Licensing Agreements for Maximum Returns
You can gain (or lose) as much value by negotiating licensing agreements over a three month period as you can make during thirty years of intense research. This session is designed to enable you to maximize the value from your licensing agreements. You will learn when to use — and how to negotiate and structure — the following licensing terms:
- Royalty rates
- Upfront payments and milestones
- Granting options to take a license
- Sponsored research
- Royalty stacking
- Sublicensing issues
- Fields of use
- Most favored nation licensing
- Managing litigation
- Royalty audits
Most live sessions feature a Negotiating Battle™, whereby attendees participate in an interactive simulated licensing negotiation.
Advanced Patent Valuation
Tremendous value can be gained (or squandered) through the drafting of patents. The value of a promising technology can be nullified through sloppy claims construction. This course explains best practices for:
- Balancing broad versus narrow claims
- Getting the mix of independent and dependent claims right
- Managing interactions with patent examiners
- Selecting and defining the most appropriate terms
- Managing the pace of patent review
Calculating Damages Resulting from Patent Infringement
Numerous judicial rulings and the proliferation of non-practicing entities threatens patent value. On the other hand, the value of patents can surge when sustaining invalidity challenges. In addition to discussing a host of creative damages theories, this course will review basic tenets of patent infringement such as:
- Reasonable royalties
- Lost profits
- Price erosion
- Market size
- Reputational damage
- Market spoilage
- The Georgia-Pacific factors
- The 25% rule
- Cost of next best alternatives
- Running royalties vs. lump-sum payments